Online stores and DTC brands let you buy cash flow without a storefront — location-independent businesses where traffic, margins, and supplier terms drive the deal.
Updated June 5, 2026 · live market data refreshed daily
Live from the Waterfall — refreshed daily and de-duped across the major marketplaces and broker sites we track.
The states with the most e-commerce businesses listed in the Waterfall right now — tap through to that state’s full market.
National averages blur the picture — pricing for e-commerce businesses swings by state. Here’s the live median in the states with enough priced e-commerce businesses to trust a number, cheapest in New York (~$260,000) and priciest in Delaware (~$850,000).
| State | Listings | Median asking | Median cash flow | Typical multiple |
|---|---|---|---|---|
| New York | ~90 | ~$260,000 | ~$170,000 | 1.6× |
| Texas | ~60 | ~$280,000 | ~$120,000 | 2.4× |
| California | ~150 | ~$300,000 | ~$140,000 | 2.1× |
| Utah | ~40 | ~$320,000 | ~$160,000 | 2.0× |
| Wyoming | ~50 | ~$350,000 | ~$220,000 | 1.6× |
| Florida | ~200 | ~$500,000 | ~$190,000 | 2.6× |
| Delaware | ~40 | ~$850,000 | ~$270,000 | 3.2× |
Medians shown only for states with enough disclosed e-commerce businesses financials to be reliable; smaller states are still building priced inventory. Rounded live medians from the Waterfall, not appraisals.
A sample of what’s live right now. Set a Buy Box to see only the e-commerce businesses that fit your thesis.
Showing 4 of ~1,500 active listings · financials shown where the broker disclosed them.
The hard part of buying one of the e-commerce businesses isn’t that there’s nothing for sale — it’s that the deals are scattered across general marketplaces, dozens of local broker sites, and a much larger pool of owners who never list at all. Searchers who win do two things: they cover the on-market sources we track in one place, and they go directly to owners off-market.
On-market, e-commerce businesses show up across national marketplaces and the sites of regional brokers who work specific metros. Off-market is where the depth is — owner-operated businesses whose owners would sell to the right buyer but have never put up a listing. DealStratum’s Waterfall pulls the on-market sources into one live, de-duped feed; Owner Sourcing and Direct Mail reach the off-market owners.
Set your Buy Box to e-commerce businesses (plus your states, price, and cash-flow range) and the Waterfall narrows to only the e-commerce businesses that fit your thesis — refreshed daily and de-duped, so you’re not re-reading the same listing under three brokers. Add the ones worth a look to your pipeline in a click, and screen them fast with AI Deal Screening before you spend a week on diligence.
Searchers looking at e-commerce businesses often also track:
Cover the on-market sources we track in one feed (a deal aggregator filtered to e-commerce businesses) and go off-market directly to owners. Searching marketplaces one at a time misses both the regional broker listings and the much larger off-market pool.
Yes — most of them. The strongest e-commerce businesses are owner-operated and never publicly listed. You reach them by sourcing the owner and contacting them directly. See finding off-market businesses.
Asking prices for e-commerce businesses listed in the Waterfall right now range from about $1K–$100M, depending on cash flow, location, assets, and whether real estate is included.
Turn on the Waterfall, filter to e-commerce businesses, and watch the matches come to you — on-market and off.