Membership-based gyms and boutique fitness studios run on recurring revenue — attractive to operators who can drive retention and add ancillary services.
Updated June 5, 2026 · live market data refreshed daily
Live from the Waterfall — refreshed daily and de-duped across the major marketplaces and broker sites we track.
The states with the most gyms & fitness studios listed in the Waterfall right now — tap through to that state’s full market.
National averages blur the picture — pricing for gyms & fitness studios swings by state. Here’s the live median in the states with enough priced gyms & fitness studios to trust a number, cheapest in Texas (~$150,000) and priciest in Colorado (~$240,000).
| State | Listings | Median asking | Median cash flow | Typical multiple |
|---|---|---|---|---|
| Texas | ~100 | ~$150,000 | ~$100,000 | 1.6× |
| New York | ~60 | ~$200,000 | ~$120,000 | 1.7× |
| California | ~100 | ~$200,000 | ~$210,000 | 1.0× |
| Florida | ~150 | ~$240,000 | ~$110,000 | 2.1× |
| Colorado | ~50 | ~$240,000 | ~$100,000 | 2.4× |
Medians shown only for states with enough disclosed gyms & fitness studios financials to be reliable; smaller states are still building priced inventory. Rounded live medians from the Waterfall, not appraisals.
A sample of what’s live right now. Set a Buy Box to see only the gyms & fitness studios that fit your thesis.
Showing 4 of ~1,000 active listings · financials shown where the broker disclosed them.
The hard part of buying one of the gyms & fitness studios isn’t that there’s nothing for sale — it’s that the deals are scattered across general marketplaces, dozens of local broker sites, and a much larger pool of owners who never list at all. Searchers who win do two things: they cover the on-market sources we track in one place, and they go directly to owners off-market.
On-market, gyms & fitness studios show up across national marketplaces and the sites of regional brokers who work specific metros. Off-market is where the depth is — owner-operated businesses whose owners would sell to the right buyer but have never put up a listing. DealStratum’s Waterfall pulls the on-market sources into one live, de-duped feed; Owner Sourcing and Direct Mail reach the off-market owners.
Set your Buy Box to gyms & fitness studios (plus your states, price, and cash-flow range) and the Waterfall narrows to only the gyms & fitness studios that fit your thesis — refreshed daily and de-duped, so you’re not re-reading the same listing under three brokers. Add the ones worth a look to your pipeline in a click, and screen them fast with AI Deal Screening before you spend a week on diligence.
Searchers looking at gyms & fitness studios often also track:
Cover the on-market sources we track in one feed (a deal aggregator filtered to gyms & fitness studios) and go off-market directly to owners. Searching marketplaces one at a time misses both the regional broker listings and the much larger off-market pool.
Yes — most of them. The strongest gyms & fitness studios are owner-operated and never publicly listed. You reach them by sourcing the owner and contacting them directly. See finding off-market businesses.
Asking prices for gyms & fitness studios listed in the Waterfall right now range from about $10K–$23M, depending on cash flow, location, assets, and whether real estate is included.
Turn on the Waterfall, filter to gyms & fitness studios, and watch the matches come to you — on-market and off.