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Buying a business: Georgia vs North Carolina

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

Georgia

1,157 active listings
Active listings1,157
Median asking$300,000 Edge
Median cash flow$160,000
Typical multiple1.9×
Owner-earnings yield~53%
Median revenue$709,478
VS

North Carolina

1,240 active listings
Active listings1,240 Edge
Median asking$349,000
Median cash flow$180,000 Edge
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$789,365

Who wins?

North Carolina has 7% more businesses on the market than Georgia (1,240 vs 1,157). Georgia is cheaper at the median asking price. Both markets price at about the same 1.9× cash-flow multiple, so you pay a similar earnings premium either way — the difference is selection and entry price, not valuation.

MetricGeorgiaNorth Carolina
Active listings1,1571,240
Median asking$300,000$349,000
Median cash flow$160,000$180,000
Typical multiple1.9×1.9×
Owner-earnings yield~53%~52%
Median revenue$709,478$789,365
Related comparisons

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