Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.
Wisconsin has 98% more businesses on the market than Iowa (398 vs 201). Iowa is cheaper at the median asking price. Both markets price at about the same 2.8× cash-flow multiple, so you pay a similar earnings premium either way — the difference is selection and entry price, not valuation.
| Metric | Iowa | Wisconsin |
|---|---|---|
| Active listings | 201 | 398 |
| Median asking | $440,000 | $562,500 |
| Median cash flow | $156,138 | $200,935 |
| Typical multiple | 2.8× | 2.8× |
| Owner-earnings yield | ~35% | ~36% |
| Median revenue | $737,172 | $760,601 |
See the full Iowa market or the Wisconsin market, or set a Buy Box across both and let the matches come to you.
Turn on the Waterfall, set your thesis, and see the deals that fit — in Iowa, Wisconsin, or anywhere.