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Buying a business: Michigan vs Wisconsin

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

Michigan

941 active listings
Active listings941 Edge
Median asking$350,000 Edge
Median cash flow$171,173
Typical multiple2.0×
Owner-earnings yield~49%
Median revenue$740,000
VS

Wisconsin

398 active listings
Active listings398
Median asking$562,500
Median cash flow$200,935 Edge
Typical multiple2.8×
Owner-earnings yield~36%
Median revenue$760,601

Who wins?

Michigan has 136% more businesses on the market than Wisconsin (941 vs 398). Michigan is cheaper at the median asking price. Michigan trades at a lower multiple (2.0× vs 2.8×), meaning you pay less per dollar of cash flow there.

MetricMichiganWisconsin
Active listings941398
Median asking$350,000$562,500
Median cash flow$171,173$200,935
Typical multiple2.0×2.8×
Owner-earnings yield~49%~36%
Median revenue$740,000$760,601
Related comparisons

See the full Michigan market or the Wisconsin market, or set a Buy Box across both and let the matches come to you.

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