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Buying a business: California vs Oregon

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

California

6,340 active listings
Active listings6,340 Edge
Median asking$345,000
Median cash flow$178,627
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$750,000
VS

Oregon

333 active listings
Active listings333
Median asking$327,500 Edge
Median cash flow$199,995 Edge
Typical multiple1.6×
Owner-earnings yield~61%
Median revenue$787,255

Who wins?

California has 1804% more businesses on the market than Oregon (6,340 vs 333). Oregon is cheaper at the median asking price. Oregon trades at a lower multiple (1.6× vs 1.9×), meaning you pay less per dollar of cash flow there.

MetricCaliforniaOregon
Active listings6,340333
Median asking$345,000$327,500
Median cash flow$178,627$199,995
Typical multiple1.9×1.6×
Owner-earnings yield~52%~61%
Median revenue$750,000$787,255
Related comparisons

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