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Buying a business: Florida vs South Carolina

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

Florida

5,952 active listings
Active listings5,952 Edge
Median asking$350,000
Median cash flow$157,752
Typical multiple2.2×
Owner-earnings yield~45%
Median revenue$650,000
VS

South Carolina

782 active listings
Active listings782
Median asking$299,000 Edge
Median cash flow$158,362 Edge
Typical multiple1.9×
Owner-earnings yield~53%
Median revenue$698,500

Who wins?

Florida has 661% more businesses on the market than South Carolina (5,952 vs 782). South Carolina is cheaper at the median asking price. South Carolina trades at a lower multiple (1.9× vs 2.2×), meaning you pay less per dollar of cash flow there.

MetricFloridaSouth Carolina
Active listings5,952782
Median asking$350,000$299,000
Median cash flow$157,752$158,362
Typical multiple2.2×1.9×
Owner-earnings yield~45%~53%
Median revenue$650,000$698,500
Related comparisons

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