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Buying a business: Idaho vs Utah

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

Idaho

231 active listings
Active listings231
Median asking$359,248
Median cash flow$172,805
Typical multiple2.1×
Owner-earnings yield~48%
Median revenue$751,721
VS

Utah

384 active listings
Active listings384 Edge
Median asking$349,000 Edge
Median cash flow$202,926 Edge
Typical multiple1.7×
Owner-earnings yield~58%
Median revenue$773,753

Who wins?

Utah has 66% more businesses on the market than Idaho (384 vs 231). Utah is cheaper at the median asking price. Utah trades at a lower multiple (1.7× vs 2.1×), meaning you pay less per dollar of cash flow there.

MetricIdahoUtah
Active listings231384
Median asking$359,248$349,000
Median cash flow$172,805$202,926
Typical multiple2.1×1.7×
Owner-earnings yield~48%~58%
Median revenue$751,721$773,753
Related comparisons

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