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Buying a business: California vs Mississippi

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

California

6,340 active listings
Active listings6,340 Edge
Median asking$345,000 Edge
Median cash flow$178,627
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$750,000
VS

Mississippi

117 active listings
Active listings117
Median asking$570,000
Median cash flow$200,000 Edge
Typical multiple2.9×
Owner-earnings yield~35%
Median revenue$1,066,105

Who wins?

California has 5319% more businesses on the market than Mississippi (6,340 vs 117). California is cheaper at the median asking price. California trades at a lower multiple (1.9× vs 2.9×), meaning you pay less per dollar of cash flow there.

MetricCaliforniaMississippi
Active listings6,340117
Median asking$345,000$570,000
Median cash flow$178,627$200,000
Typical multiple1.9×2.9×
Owner-earnings yield~52%~35%
Median revenue$750,000$1,066,105
Related comparisons

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