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Buying a business: California vs Montana

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

California

6,340 active listings
Active listings6,340 Edge
Median asking$345,000 Edge
Median cash flow$178,627
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$750,000
VS

Montana

105 active listings
Active listings105
Median asking$642,000
Median cash flow$206,072 Edge
Typical multiple3.1×
Owner-earnings yield~32%
Median revenue$815,089

Who wins?

California has 5938% more businesses on the market than Montana (6,340 vs 105). California is cheaper at the median asking price. California trades at a lower multiple (1.9× vs 3.1×), meaning you pay less per dollar of cash flow there.

MetricCaliforniaMontana
Active listings6,340105
Median asking$345,000$642,000
Median cash flow$178,627$206,072
Typical multiple1.9×3.1×
Owner-earnings yield~52%~32%
Median revenue$750,000$815,089
Related comparisons

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