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Buying a business: California vs New Jersey

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

California

6,340 active listings
Active listings6,340 Edge
Median asking$345,000
Median cash flow$178,627 Edge
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$750,000
VS

New Jersey

1,436 active listings
Active listings1,436
Median asking$300,000 Edge
Median cash flow$150,000
Typical multiple2.0×
Owner-earnings yield~50%
Median revenue$539,480

Who wins?

California has 342% more businesses on the market than New Jersey (6,340 vs 1,436). New Jersey is cheaper at the median asking price. Both markets price at about the same 1.9× cash-flow multiple, so you pay a similar earnings premium either way — the difference is selection and entry price, not valuation.

MetricCaliforniaNew Jersey
Active listings6,3401,436
Median asking$345,000$300,000
Median cash flow$178,627$150,000
Typical multiple1.9×2.0×
Owner-earnings yield~52%~50%
Median revenue$750,000$539,480
Related comparisons

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