Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.
Missouri has 224% more businesses on the market than Kentucky (782 vs 241). Missouri is cheaper at the median asking price. Missouri trades at a lower multiple (1.9× vs 2.5×), meaning you pay less per dollar of cash flow there.
| Metric | Kentucky | Missouri |
|---|---|---|
| Active listings | 241 | 782 |
| Median asking | $425,000 | $350,000 |
| Median cash flow | $168,944 | $183,939 |
| Typical multiple | 2.5× | 1.9× |
| Owner-earnings yield | ~40% | ~53% |
| Median revenue | $905,484 | $791,203 |
See the full Kentucky market or the Missouri market, or set a Buy Box across both and let the matches come to you.
Turn on the Waterfall, set your thesis, and see the deals that fit — in Kentucky, Missouri, or anywhere.