Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.
Kentucky has 948% more businesses on the market than West Virginia (241 vs 23). Kentucky is cheaper at the median asking price. Kentucky trades at a lower multiple (2.5× vs 3.3×), meaning you pay less per dollar of cash flow there.
Some figures are still filling in as listings are added to one or both markets — this comparison updates automatically as inventory grows.
| Metric | Kentucky | West Virginia |
|---|---|---|
| Active listings | 241 | 23 |
| Median asking | $425,000 | $675,000 |
| Median cash flow | $168,944 | $202,724 |
| Typical multiple | 2.5× | 3.3× |
| Owner-earnings yield | ~40% | ~30% |
| Median revenue | $905,484 | $677,371 |
See the full Kentucky market or the West Virginia market, or set a Buy Box across both and let the matches come to you.
Turn on the Waterfall, set your thesis, and see the deals that fit — in Kentucky, West Virginia, or anywhere.