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Buying a business: North Carolina vs South Carolina

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

North Carolina

1,240 active listings
Active listings1,240 Edge
Median asking$349,000
Median cash flow$180,000 Edge
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$789,365
VS

South Carolina

782 active listings
Active listings782
Median asking$299,000 Edge
Median cash flow$158,362
Typical multiple1.9×
Owner-earnings yield~53%
Median revenue$698,500

Who wins?

North Carolina has 59% more businesses on the market than South Carolina (1,240 vs 782). South Carolina is cheaper at the median asking price. Both markets price at about the same 1.9× cash-flow multiple, so you pay a similar earnings premium either way — the difference is selection and entry price, not valuation.

MetricNorth CarolinaSouth Carolina
Active listings1,240782
Median asking$349,000$299,000
Median cash flow$180,000$158,362
Typical multiple1.9×1.9×
Owner-earnings yield~52%~53%
Median revenue$789,365$698,500
Related comparisons

See the full North Carolina market or the South Carolina market, or set a Buy Box across both and let the matches come to you.

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