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Buying a business: North Carolina vs Virginia

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

North Carolina

1,240 active listings
Active listings1,240 Edge
Median asking$349,000
Median cash flow$180,000 Edge
Typical multiple1.9×
Owner-earnings yield~52%
Median revenue$789,365
VS

Virginia

851 active listings
Active listings851
Median asking$322,000 Edge
Median cash flow$150,768
Typical multiple2.1×
Owner-earnings yield~47%
Median revenue$717,430

Who wins?

North Carolina has 46% more businesses on the market than Virginia (1,240 vs 851). Virginia is cheaper at the median asking price. North Carolina trades at a lower multiple (1.9× vs 2.1×), meaning you pay less per dollar of cash flow there.

MetricNorth CarolinaVirginia
Active listings1,240851
Median asking$349,000$322,000
Median cash flow$180,000$150,768
Typical multiple1.9×2.1×
Owner-earnings yield~52%~47%
Median revenue$789,365$717,430
Related comparisons

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