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Buying a business: Illinois vs Missouri

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

Illinois

1,106 active listings
Active listings1,106 Edge
Median asking$450,000
Median cash flow$180,547
Typical multiple2.5×
Owner-earnings yield~40%
Median revenue$804,805
VS

Missouri

782 active listings
Active listings782
Median asking$350,000 Edge
Median cash flow$183,939 Edge
Typical multiple1.9×
Owner-earnings yield~53%
Median revenue$791,203

Who wins?

Illinois has 41% more businesses on the market than Missouri (1,106 vs 782). Missouri is cheaper at the median asking price. Missouri trades at a lower multiple (1.9× vs 2.5×), meaning you pay less per dollar of cash flow there.

MetricIllinoisMissouri
Active listings1,106782
Median asking$450,000$350,000
Median cash flow$180,547$183,939
Typical multiple2.5×1.9×
Owner-earnings yield~40%~53%
Median revenue$804,805$791,203
Related comparisons

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