Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.
Illinois has 178% more businesses on the market than Wisconsin (1,106 vs 398). Illinois is cheaper at the median asking price. Illinois trades at a lower multiple (2.5× vs 2.8×), meaning you pay less per dollar of cash flow there.
| Metric | Illinois | Wisconsin |
|---|---|---|
| Active listings | 1,106 | 398 |
| Median asking | $450,000 | $562,500 |
| Median cash flow | $180,547 | $200,935 |
| Typical multiple | 2.5× | 2.8× |
| Owner-earnings yield | ~40% | ~36% |
| Median revenue | $804,805 | $760,601 |
See the full Illinois market or the Wisconsin market, or set a Buy Box across both and let the matches come to you.
Turn on the Waterfall, set your thesis, and see the deals that fit — in Illinois, Wisconsin, or anywhere.