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Buying a business: South Carolina vs the U.S. average

Two markets side by side — inventory, pricing, and what you actually pay per dollar of cash flow, from live Waterfall data.

South Carolina

782 active listings
Active listings782
Median asking$299,000 Edge
Median cash flow$158,362
Typical multiple1.9×
Owner-earnings yield~53%
Median revenue$698,500
VS

U.S. average

44,097 active listings
Active listings44,097 Edge
Median asking$350,000
Median cash flow$174,028 Edge
Typical multiple2.0×
Owner-earnings yield~50%
Median revenue$735,000

Who wins?

the U.S. average has 5539% more businesses on the market than South Carolina (44,097 vs 782). South Carolina is cheaper at the median asking price. Both markets price at about the same 1.9× cash-flow multiple, so you pay a similar earnings premium either way — the difference is selection and entry price, not valuation.

MetricSouth CarolinaU.S.
Active listings78244,097
Median asking$299,000$350,000
Median cash flow$158,362$174,028
Typical multiple1.9×2.0×
Owner-earnings yield~53%~50%
Median revenue$698,500$735,000
Related comparisons

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